Pull Out all the Stops to Recruit Hot Leads

Donna Knatz Barrett, EO of the Charlotte-DeSoto BIA in Port Charlotte, Fla., is laser-focused on getting new members.

That’s why, after the NAHB International Builders’ Show finished up in January, she turned to an easy source for hot leads: 2018 IBS attendees.

HBAs have access to the list of non-members from their areas who attended the Show – and there are a lot of ways members can help their HBA staff engage those non-members further in your local association, she said Barrett showed that list to her board and asked if any companies looked familiar or if they worked with any of the leads. “Recruiting works better with an existing relationship and engagement,” she said…read more